Board of Directors

Rhoda Schermer, Chairperson

Rhoda is a former vice president at several area hospitals in charge of strategic planning and marketing functions.  She is a retired principal of Strategic Innovation Management providing consultant services to hospitals and healthcare organizations.

Rhoda has a BA degree from Hunter College in history and political science and a MUP degree from Hunter College in Urban Planning.  She served on the Ridgewood Planning Board,  Hospital Planning & Marketing Society, American Heart Association, North Jersey Regional Chamber of Commerce, and as Chairperson of the United Passaic Organization.

Eugene Cornell

Gene co-founded Cornell-Mayo Associates, a company doing retail software development in 1981, but Gene has been developing software since he first learned how to program in the New York City schools at age 16. He served as President of the company and retired in 2015 after 34 years. During that time CMA’s software was consistently ranked highest in the annual Retail Information Systems Software Leaderboard, a survey of software quality. A graduate of Columbia with a degree in history, Gene has always been interested in public policy and is usually upset about how it is actually implemented.  Gene currently lives in Ridgewood, NJ.

John Frey

John worked for thirty-four years in the healthcare industry as a consultant and hospital vice president.

John has an industrial engineering degree from NJIT and an MBA from Seton Hall University. He has served on boards of Habitat for Humanity of Hudson County, Woodcliff Lake Board of Health, Hospital Planning and Marketing Society, Bergen Community Health Care, Northern New Jersey Maternal/Child Health Consortium, president of a local Chapter of UNICO, and is a member of his Parish Council.

Robin Ratliff

Robin Ratliff completed her undergraduate studies at Duke University and obtained an MBA with a concentration in health and hospital administration from Cornell University. After five years of work with a regional health planning agency in northern New Jersey, she joined Hackensack University Medical Center (HUMC).  During her 27 years as Vice President for Planning at HUMC, the hospital evolved from a 490-bed minor teaching facility to a 770-bed major teaching hospital that achieved national recognition for high-quality care. Currently retired, she resides in Montclair, NJ.  Her interests include politics, economics, health care policy, literature, and travel.

Ruth Kramer Schoenrock

Ruth is a Senior Legal Assistant in the Estates and Personal Group of Sullivan & Cromwell LLP.  She previously held the position of Vice President and Trust Officer at two major private banks.  She is Past President and a Trustee of the Greater New Jersey Estate Planning Council.  She has volunteered in the Walk to Defeat ALS for many years, which benefits the ALS Association of Greater New York.

Ruth has a bachelor's degree in business economics from Rutgers University.

Michael Smith

Michael has worked in the field of medical instrumentation for over 45 years, as an engineer, manager, and entrepreneur. He spent 13 years as a department head in charge of medical instrumentation and respiratory therapy at Englewood Hospital. He was the founder and CEO of General Devices, a medical device design and manufacturing company, which is still in operation after 37 years. Michael holds a Bachelor of Science in Electrical Engineering and a Masters in Bio-Medical Engineering.

He has served on the AAMI (Association for the Advancement of Medical Instrumentation) Defibrillation and Clinical Engineering committees as well as the NJIT Career Development and Biomedical Engineering Advisory Boards is a past President of the Clinical Engineering Association of New Jersey and was an Adjunct Professor at Fairleigh Dickenson University. His interests include photography, world travel, theatrical set design, radio-controlled model airplanes and matters related to government, civic affairs, and the environment. He resides in Oradell, New Jersey.